About Us

about

What Makes Us Different?

MODULAR PICTURE FRAMING | Museum Quality. All Wood. Locally made.
We’ve created a system of standardized mats and frames that can be interchanged to create a variety of design options. We call this “modular picture framing.”
Our museum mats are pre-cut and gallery frames already built – so most of the labor has been completed up front. This is why our prices are, on average, over 40% less than those found at a typical “custom” frame shop. And we use the exact same raw materials.

All that’s left for us to do is professionally insert your photos, posters, and art, which we do in just a few days time, with a 100% satisfaction guarantee.

Our elegant collection of all-wood gallery frames were built, exclusively for photograph, in the San Francisco Bay Area, and may be found hanging in local galleries, exhibitions, and museums.For odd and oversized pieces, custom-cut mats & frames are also available at the same low price.

OUR IMAGES | Open Editions. Local Photographers. Limited Editions.
The photographs in our store were selected from a variety of local photographers, collections, and archives. Licensed directly, and through agencies & representatives, most of the images were created “photographically” in a darkroom using Fuji Crystal Archive paper in combination with 3 color lasers and wet-process photographic emulsion.

The result is the very best photographic “C-print” available today; one that will last a lifetime, yielding continuous tone, extraordinary depth of color, and fine detail.

OUR PHILOSOPHIES 
Click on the image below to view more of our philosophies.

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Popping Up and Open on May 1st …

We are excited to announce our first Pop Up Shop on 4th Street in Berkeley! view more >

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